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Cosmoprof North America wins awards for its 2015 event

By Simon Pitman+

02-Nov-2016
Last updated on 02-Nov-2016 at 13:51 GMT2016-11-02T13:51:42Z

Cosmoprof North America wins awards for its 2015 event

The Cosmoprof North America (CPNA) has built on its roots as a professional hair care event to become a flag-bearer for the very latest in North American beauty innovation.

Organized by BolognaFiere Group, the event’s standing within the beauty arena has now been acknowledged following a run of success at the recent Trade Show Executive (TSE) “Gold 100 Grand Awards Dinner & Ceremony”.

The B2B event organizers were recognized with not one but three awards, while event marketing director Daniela Ciocan was also again recognized for show-winning marketing skills.

CNPA scoops four awards

The CPNA event was awarded ‘Best programme to help exhibitors maximize ROI’, ‘Most Innovative trade show’, and ‘Greatest show of 2015’.

Meanwhile, the midas touch of Ciocan saw her recognized for her exemplary skills in marketing by winning the ‘Market genius’ award for the second time.

In being recognized as the winner in this category, Ciocan implemented a number of new additions to the 2015 event which were deemed to have added significant value and footfall to the event.

Beauty Pitch was a big winner

Indeed, 2015 saw the introduction of the Beauty Pitch event, which featured Mark Cuban overseeing a battle of wits between some of the hottest up and coming beauty brands, winning over the audience of beauty professionals.

Meanwhile, the award for best return on investment was handed out to the organizers thanks to exhibitor feedback that the event helped to provide buzz, brand awareness and outstanding networking opportunities.

Specifically CPNA claims to have enabled connections with key buyers as part of the Domestic Buyer, International Buyer, Discover Beauty Buyer and IBF&E buyer programs with over 750 one-on-one meetings occurring through the show.

Greatest and most innovative show

The organizers also snapped up the Most Innovative Trade Show title in 2015, thanks mainly to the fact that they managed to identify exhibitors' rapidly changing needs and nurture bold new solutions that helped to promote business opportunities and development.

And finally, the Greatest Show of 2015 is perhaps the icing on the cake, specifically because CNPA organizers were recognized for excellence in attendee and exhibitor satisfaction.

“What makes this win most rewarding is the fact that we are able to continuously innovate and create new unique programs to bring forth to the exhibition that ultimately help grow the beauty industry. The underlying thread to all activities and initiatives is our pinpointed focus on helping medium to small size companies succeed and secure business opportunities,” said Ciocan.

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