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Brand Innovation

This is the news category you will want to dive into to find out all the latest innovations and developments in the finished goods arena. From smart and unique marketing concepts, to boundary-breaking products that create new niches, you will find it all here.

Bookmark this section to discover what product developers, marketers, formulators and packaging specialists are bringing together to create the next generation of skin care, hair care, color cosmetic, sun care and fragrance products. It goes without saying that this is an incredibly fast-paced industry, so staying one step ahead of brand innovation is crucial to staying on top.

Indie Beauty Profile

Katy Foxcroft, Tancream

18-Sep-2017 - In her Indie Beauty Profile, Katy Foxcroft, co-founder of Tancream, explains how she and her team have worked to develop a new category within sun care.

Color cosmetics line Fenty Beauty is changing the rules for celebrity brands

14-Sep-2017 - The long-anticipated makeup collection from singer, actress, and business woman Rihanna launched globally late last week and is a real entrepreneurial departure from both the indie-startup approach and the one-off...

A new consumer engagement strategy emerges for Coty color cosmetics brand CoverGirl

13-Sep-2017 - In recent weeks, the at mass beauty brand has gotten serious about influencers and opened an interactive NYC pop-up shop. Now the brand has announced Issa Rae as its latest...

Indie Beauty Profile

Donna Pohlad, dpHUE

11-Sep-2017 - In her Indie Beauty Profile, Donna Pohlad, founder and CEO of the at-home hair color brand dpHUE has a single word of advice for her beauty brand founding counterparts and...

IBE NYC 2017: Trends and highlights

31-Aug-2017 - The Indie Beauty Expo opened its third annual show in New York City last week, and Cosmetics Design was there, meeting with founders, discovering new brands, learning about product launches,...

Walgreens Boots Alliance launches CYO color cosmetics line

30-Aug-2017 - The mass market / drug store retailer announced a new makeup collection this week, targeting young creative consumers with over 150 SKUs.

Indie Beauty Profile

Rick Sliter, BioClarity

28-Aug-2017 - In his Indie Beauty Profile, Rick Sliter, CEO of BioClarity describes how he and his colleagues leverged a biotech ingredient idea to launch an acne treatment line, and how beneficial...

Perfect Corp and QVC collaborate on immersive shopping app

23-Aug-2017 - The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being...

Lion launches exclusive toothpaste range for Alibaba

23-Aug-2017 - Tokyo-based personal care giant, Lion, places its newly-created line on e-commerce platform, Alibaba, to grow Chinese internet sales.

Indie Beauty Profile

Dr. Kalidas Kale, Exquis Skincare

21-Aug-2017 - In his Indie Beauty Profile, Dr. Kalidas Kale, founder of Exquis Skincare, speaks candidly about the resources, financial and otherwise, needed to launch a personal care brand, and he shares...

Swedish brand develops beauty from within skin care line using resveratrol

17-Aug-2017 - Wellness provider Nutrinovate is launching a new skin care line that is formulated around the natural phenol resveratrol.

Sephora launches a 'Reddit-style' digital beauty community

16-Aug-2017 - French cosmetics retail player Sephora has made a decisive step into the potential online community by launching a ‘Reddit-style’ platform.

Vitabrid C12 launch marks first exclusive Korean beauty brand in Barneys New York

16-Aug-2017 - Active Vitamin C-based hair and skin care name, Vitabrid C12, hits US shelves with an exclusive retail agreement with luxury speciality retailer, Barneys New York.

7 brands not to miss at IBE

15-Aug-2017 - Well over 200 independent cosmetics and personal care brands will be exhibiting at this month’s Indie Beauty Expo in New York City (August 22 – 24). Here, Cosmetics Design features...

Indie Beauty Profile

Linda Gillette, Parodi

14-Aug-2017 - In her Indie Beauty Profile, Linda Gillette, founder of Parodi Professional Care, describes how she’s moving a niche personal care line, developed for professionals, into the consumer space. And, she...

Exclusive interview

Starlet Satin: A sleeping beauty brand awakes

02-Aug-2017 - Cosmetics Design checked in with Lisa Damron, co-founder of Starlet Satin, to discuss the ins and outs of reviving a dormant indie beauty company in a time when new innovations...

Biossance skin care prepares to launch in Canada

01-Aug-2017 - The skin care brand, made by the biotech ingredient company Amyris and sold at Sephora here in the US, is gearing up for its next market—a move that promises to...

Indie Beauty Profile

Rachel Roff, Urban Skin Rx

31-Jul-2017 - In her Indie Beauty Profile, Rachel Roff, founder of Urban Skin Rx, has delightfully practical advice for her fellow beauty entrepreneurs. And, she shares sales figures, distribution data, and brand...

Mary Kay launches new beauty tech

25-Jul-2017 - The direct sales beauty company debuted its new blend-it-yourself vitamin C product late last week at the annual Mary Kay beauty consultant seminar in Dallas, Texas.

Indie Beauty Profile

Kimberly Heathman, MyChelle Dermaceuticals

24-Jul-2017 - In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace. ...

Madison Reed is “operationally blowing up the salon channel”

18-Jul-2017 - Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed,...

Indie Beauty Profile

Joshua Gordon, noyah Natural Cosmetics

17-Jul-2017 - In his Indie Beauty Profile, Joshua Gordon, founder of noyah Natural Cosmetics, shares insight into how he created a simple, functional cosmetics and personal care brand. And, he succinctly describes that...

DNA Diagnostics Center launches skin care test kit for consumers

13-Jul-2017 - The genetic testing laboratory has served hospitals, government agencies, lawyers, and individuals for 20 years. And now the company is putting a line of DNA testing kits on retail shelves.

Senteurs D’Orient: Soap will never be the same

10-Jul-2017 - With all the trappings of a chic, contemporary startup and all the sophistication of a luxury heritage brand, Senteurs D’Orient is soap for the modern market. To learn how this...

Indie Beauty Profile

Chris Hobson, Patchology

10-Jul-2017 - In his Indie Beauty Profile, Chris Hobson, founder of Patchology, shares his candid thoughts on the worth of industry trends and suggests that a startup skin care brand can find...

Key Industry Events

in-cosmetics North America

New York City, NY / Conference and exhibition

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in-cosmetics Asia

Bangkok / Conference and exhibition

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