Home use acne treatment launches in Sephora
The hand held device has previously only been available online and the partnership with Sephora is the first time the product will be available on the shelves of a retailer.
“The decision to move from online to in-store distribution has been a natural progression for the company,” said Therative CEO Sandra Lawrence.
ThermaClear is a device that promises to treat both visible and non visible pimples with a two second pulse of heat.
According to the company, this neutralizes the acne causing bacteria and prevents underlying blemishes from surfacing on the skin.
Therative claims that the device is similar to the laser treatment technology used by dermatologists to treat mild and moderate acne, but that ThermaClear can be used at home.
Market for home use devices grows
The market for home use beauty devices is growing significantly, driven by increased consumer demand according to Margarita Arriagda at Sephora.
“Advanced beauty technology is a growing segment of our business as our clients are more educated than ever about how to use these professional style tools at home,” said the senior vice president of merchandising.
Indeed, some of the world’s largest personal care players are attempting to cash in on the trend, attesting to the strength of the sector.
Both Procter and Gamble (P&G) and L’Oreal have signed marketing and research agreements in the last year with companies working on light-based anti-aging devices and hair removal treatments.
