Q&A "Experiential kind of experimentation": P&G steps into metaverse with BeautySPHERE platform 13-Jan-2022 By Ravyn Cullor P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays...