Waterless formulation isn’t an entirely new concept, evidenced by bar soap, but with increased consumer interest in eco-conscious formulas the selection of solid, waterless and low-water formats has grown.
The waterless and water reduction trend is definitely continuing to grow as consumers reach out for products that are both more convenient, particularly for on-the-go, as well as more environmentally friendly.
Special Edition Newsletter: Water Reduction Formulation
Solids have gained plenty of traction as a sustainable alternative in personal care, requiring less water and packaging. And with innovation lathering up nicely, the future suggests innovative variants beyond the traditional soap bar may soon win shelf...
