Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
International personal care giant Colgate-Palmolive will continue its focus on premium oral care innovation despite post-pandemic economic strain worldwide, its investor relations chief says.
International personal care major Colgate-Palmolive has developed a range of whitening and abrasive oral care formulas with improved stability and in-use delivery using fatty acid salts.
Personal care major Colgate-Palmolive has developed toothpaste formulas incorporating metal silicates that it says provide efficient whitening whilst remaining gentle on the tooth enamel.