Hiring activists is a sure-fire way to accelerate environmental and sustainable change in a beauty business, and it’s a strategy that has worked well in driving impact at Lush so far, says its earth care strategy lead.
Beauty-from-within remains the number-one reason women and men take collagen supplements, according to a fresh five nation survey, and so science-backed claims substantiation will be key moving forward, says an expert.
Special edition: Clean & Ethical – ‘Better for you, better for the planet’ beauty
The clean and ethical beauty movement has garnered plenty of traction in recent years, fuelled by a plethora of environmental, societal, business and consumer factors, and CosmeticsDesign-Europe has been tracking this movement closely for some time.
CosmeticsDesign is launching a Clean & Ethical Beauty online video series this week, compiling the latest trends, data and expert opinions on how and why the business opportunities are evolving in this growing space.