The founder of UK skin care startup SBTRCT says consumer appetite is continuing to build for solid-format beauty and personal care products – an interest it hopes to drive further with retail and NPD expansion plans.
Personal care major Procter & Gamble (P&G) has developed water-soluble pouches containing dissolvable hair care pellets for a user-friendly, sustainable alternative to existing bottled and solid formats.
Waterless formulation isn’t an entirely new concept, evidenced by bar soap, but with increased consumer interest in eco-conscious formulas the selection of solid, waterless and low-water formats has grown.
More than one K Beauty brand recently launched new products showcasing freeze-dried skin care technology—a likely sign that a new beauty ingredient format is about to get very popular.