Beauty tech investments have largely focused on digital and e-commerce, but consumers are looking for technology in-store as well to improve the overall shopping experience, providing significant opportunity for brands and retailers, according to Mintel.
![A large number of UK adults who buy beauty and grooming products say in-store technology would help the overall shopping experience [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-mintel/15752187-1-eng-GB/Beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-Mintel.jpg)
