Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
An increasingly sophisticated knowledge of skin care is driving male consumers to seek out high-performing solution-driven male beauty products, says an industry insider specialising in the category.