With a staggering 72% of US male consumers between 18 and 34 now incorporating makeup into their grooming routines, as a recent Mintel survey revealed, the cosmetics sector is undergoing a transformative shift. Mintel’s research delves into this phenomenon,...
Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
Hair care brand Frederick Benjamin launched into Target stores in February, filling a white space for men of color looking for clean-and-natural-focused products.
US male grooming brand, Manscaped, has expanded its team to help strengthen the company’s focus on product development, marketing strategy and global sourcing initiatives.
British male makeup brand War Paint For Men has partnered with global fashion chain Reiss in the UK and US in a move its CEO says will provide important brand exposure and capture new interest.