Genderless Beauty

Gender-neutral skin care brand Geologie launches Clear System acne products into Target

07-Mar-2024 By Cassandra Stern

With the release of the Clear System into Target retailers, Geologie is ‘really excited’ to get products ‘into more hands,’ including those of Gen Z consumers, regardless of gender identity.

‘Strong, inclusive and fearless’: Estée Lauder enters tie-up with Balmain for 2024 prestige beauty launch

27-Sep-2022 By Kacey Culliney

International beauty major The Estée Lauder Companies and French luxury fashion house Balmain have entered into a license agreement to collaboratively develop and launch an inclusive prestige beauty line next year.

Unconventional faces: ‘Stereotypical depictions of beauty are shifting,’ says expert

31-Aug-2022 By Shane Starling

Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.

Groom boom: Beauty and cosmetics ‘fastest-growing interest’ amongst male consumers globally – GWI

02-Dec-2021 By Kacey Culliney

Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.

Five 2023 beauty ‘personas’ to watch: Think frugality, sustainability, gender fluidity and creativity, says WGSN

05-Oct-2021 By Kacey Culliney

The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...