Sustainability is one of the hottest topics in beauty today, but how can the sector move beyond packaging to innovate with new concepts, product formats and materials to win over the eco-conscious consumer, while avoiding the trap of greenwashing? We...
Swedish eco-startup Lifelong has developed a range of powdered personal care products that need to be mixed with water by consumers and stored in durable containers, drastically overturning traditional habits, its founder says.
The market for green beauty products is continuing to outpace average industry growth, but a new report from intelligence provider stresses that getting the eco-friendly message clear is crucial.
This week, the Barcelona, Spain – based company announced the new eco-chic bottle accessory, expanding the range of wood packaging options available to cosmetics and personal care makers.