European color cosmetics brand Catrice Cosmetics has announced a shake-up to its retail strategy for 2022, with the company focusing on making it products available only through its own website and via Amazon.
The website performance optimization specialist served more than 200% more sites during the first year of the COVID-19 pandemic and signed deals with notable skin care and hair care brands like TULA and Briogeo.
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
This month, the vertically integrated cosmetics and personal care accelerator brought its DTC brands Fourth Ray Beauty and SOL Body in to the conventional retail channel in a deal with Ulta Beauty.
