Data Collection

Proxima AI © Jonathan Kitchen Getty Images

AI driving targeting and acquisition for DTC beauty brands

By Cassandra Stern

Data intelligence company Proxima is leading the way for DTC beauty and personal care product brands to better reach consumers and target specific demographics with best-fit products by utilizing underlying AI data sources to better meet consumer needs.

Regulatory Update: The California Consumer Privacy Act takes effect soon - insights from Avril Love of Tucker Ellis LLP

Editor's Spotlight

Regulatory Update: The California Consumer Privacy Act takes effect soon

By Deanna Utroske

The new data privacy law goes into effect in January 2020 and could mean a significant change in business practices for any cosmetics or personal care venture that conducts ecommerce with California residents. Late last month, Cosmetics Design spoke to...