Brand Launch

FORMA is building brands for next-gen beauty consumers

FORMA is building brands for next-gen beauty consumers

By Deanna Utroske

A new venture, backed by the growth equity firm General Atlantic, has emerged from what was Morphe Holdings to develop, accelerate, acquire, and curate the personal care, cosmetics, and wellness brands that will win over Millennial and Gen Z consumers.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All