The University of Lisbon is working to build a database of brain responses to individual fragrances to help industry better predict how consumers will respond to perfumes or scented beauty products.
Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
Portugal-based contract research firm PhD Trials has found that the environmental space surrounding the skin can influence sensorial response and induce neural activity, creating exciting promise for cosmetics.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.