Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
Personal care giant Colgate-Palmolive has developed a mouth guard shaped smart device designed to measure oral health properties using a series of multispectral sensors.
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.
International beauty major Coty has developed a system that enables dynamic and more representative digital colour adjustments for virtual makeup try-ons, either via video stream or augmented reality (AR).
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
Unilever’s prestige brand Living Proof and Finnish tech firm Revieve have co-developed an AI hair care advisor tool designed to offer consumers extensive and personalised insight on the science behind their hair.
International beauty major L’Oréal has developed a method to localise and identify different types of acne using a deep-learning image processing digital system that can be linked to e-commerce product and service recommendations.
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
Working with and mentoring startups like Clear will be key to driving change in beauty, particularly on issues like diversity, inclusion and sustainability, says L’Oréal UK & Ireland’s chief marketing officer.
E-commerce become more prevalent when the pandemic started, and it seems to be here to stay, but some companies are changing their social media strategies and approach to VR.
Cutting-edge technologies will be important in empowering perfumers and fragrance firms to create more sustainable blends with lower carbon footprints and shorter ingredient decks, an expert says.
Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
COVID-19 forced huge swathes of beauty brands and retailers online overnight, changing long-established market models and shifting shopper mindsets. Industry must now plan and deliver on innovations that cater to this new environment and fresh opportunities...
Lithuanian startup Openface has secured venture capital funding to expand its AI-powered personalised D2C cosmetics brand further in Europe; part of its wider goal to offer a system for health care professionals.
As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.
E-commerce will continue its insatiable rise over the next five years in beauty, with pureplay online retailers like Alibaba, Amazon and JD.com set to bolster significant growth and brand-retailer collaborations to prove key, says an expert.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
Prestige beauty major Estée Lauder Companies has developed a reusable pump device that simultaneously cools and dispenses product and a single-use cosmetic pad with a self-heating function and preloaded formulation.
Deciem-owned indie brand The Ordinary is the most popular beauty brand on TikTok by hashtags and follower count, closely followed by L’Oréal’s derma brand CeraVe; though Unilever’s Dermalogica steals top spot for most videos.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
International beauty major L’Oréal has developed a digital system that analyses protein biomarkers in the skin and predicts trends likely to be experienced because of these, enabling highly customised formulations and more suitable product recommendations.
Fragrance major Firmenich has developed an AI-powered, digital tool to speed up and simplify the scent creation process for independent beauty brands and entrepreneurs, though the platform is also generating interest amongst big beauty players too, a...
Special Edition: Clean & Ethical - 'Better for you, better for the planet' beauty
Unilever and its prestige brand Hourglass have developed a vegan carmine alternative after years of supplier collaboration – a patent-pending innovation it plans to open-source in the coming year, says the global vice president of R&D for prestige.
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
International beauty major L’Oréal has developed a motorised skin treatment device that offers a range of cleansing and massaging options in response to vocal cues from users; it then provides smart audio feedback and guidance via an integrated speaker...
International beauty major L’Oréal has co-developed a smart hair care system with Swiss environmental innovation company Gjosa that blends and distributes product in a way that ensures water savings of up to 80%.
12-MINUTE WATCH: TRENDS 2021 BY COSMETICSDESIGN EDITORS
Multicultural beauty, sophisticated hygiene and green products for all will take the spotlight next year, as consumers turn to relatable and engaging concepts that fulfil their needs. CosmeticsDesign’s global editors take you through the top 15 global...
Personalised beauty must be inclusive and far-reaching, with tech that provides unrivalled precision, all whilst keeping sustainability front and centre, says the head of L’Oréal’s Technology Incubator.
International beauty major L’Oréal will shut down its facial care brushes business Clarisonic to refocus and invest new product development efforts into own-brand devices.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
in-cosmetics Global will feature a dedicated beauty tech zone, showcasing the latest smart products and providing a platform to network and spark collaboration.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
Beauty biotechnology will gain importance in the coming years, driven by environmental concerns and limited natural resources, but industry will have to work hard at creating positive consumer perceptions, says Royal DSM.
![Insider cautions cosmetic companies not to fall into the trap of letting TikTok dictate their product development. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/tiktok-beauty-pitfalls-of-allowing-tiktok-to-dictate-product-development/15642912-1-eng-GB/TikTok-beauty-Pitfalls-of-allowing-TikTok-to-dictate-product-development.jpg)
![Diagnostic data from the device can then be displayed directly via a consumer app or communicated through a virtual assistant, with recommendations on oral hygiene routines and products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/08/colgate-palmolive-patents-oral-health-smart-device-to-track-hygiene-at-home/15665691-1-eng-GB/Colgate-Palmolive-patents-oral-health-smart-device-to-track-hygiene-at-home.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)
![The technology enables users to try on more realistic colour cosmetics in an Augmented Reality (AR) setting or via video stream [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/09/coty-patent-on-virtual-makeup-try-on-tech-for-augmented-reality-and-video-streaming/15494939-1-eng-GB/Coty-patent-on-virtual-makeup-try-on-tech-for-Augmented-Reality-and-video-streaming.jpg)
![Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/19/metaverse-future-in-beauty-brings-community-and-creativity-promise-say-estee-lauder-l-oreal-and-coty/15431533-1-eng-GB/Metaverse-future-in-beauty-brings-community-and-creativity-promise-say-Estee-Lauder-L-Oreal-and-Coty.jpg)
![Hair care continues to boom and consumers have newfound interest in better understanding their hair type and needs on a personalised level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/27/unilever-living-proof-and-revieve-launch-ai-hair-care-advisor-tool-to-boost-hair-science/15364077-1-eng-GB/Unilever-Living-Proof-and-Revieve-launch-AI-hair-care-advisor-tool-to-boost-hair-science.jpg)
![The technology enables facial images to be analysed for acne type and location which can then be used to recommend products and services and create skin treatment plans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations/15325849-1-eng-GB/L-Oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations.jpg)
![The UK 'social' skin care app enables consumers to track and share routines with other individuals, creating a “more social, transparent and inclusive” forum [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/25/l-oreal-uk-ireland-takes-on-clear-social-skin-care-app-into-accelerator-programme-at-the-good-business-festival/15275953-1-eng-GB/L-Oreal-UK-Ireland-takes-on-Clear-social-skin-care-app-into-accelerator-programme-at-The-Good-Business-Festival.jpg)
![Technologies like AI and environmental tracking tools are empowering perfume creators to step up to sustainable and green demands [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/17/fragrance-sustainability-promise-with-technologies-and-tools-for-carbon-footprint-efficiency-the-future/13250101-1-eng-GB/Fragrance-sustainability-promise-with-technologies-and-tools-for-carbon-footprint-efficiency-the-future.jpg)
![The AI Skin Advisor tool requires consumers to take a selfie and respond to a questionnaire about skin type and concerns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/a.s.-watson-digital-beauty-skin-advisor-tool-grows-engagement-says-revieve-partner/13116767-1-eng-GB/A.S.-Watson-digital-beauty-skin-advisor-tool-grows-engagement-says-Revieve-partner.jpg)
![Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/07/procter-gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing/13072271-1-eng-GB/Procter-Gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing.jpg)
![Gen Z and Millennial Snapchat users in particular are engaging heavily with what the camera tool can offer in the app [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/01/snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast/13056609-1-eng-GB/Snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast.jpg)
![Beiersdorf's method uses basic image data, environmental data and personal data to recommend cosmetic, skin care and dermatology products targeting specific needs for a person's overall skin condition [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/beiersdorf-patents-ai-skin-profiling-and-personalised-product-recommendation-method/12921746-1-eng-GB/Beiersdorf-patents-AI-skin-profiling-and-personalised-product-recommendation-method.jpg)
![As beauty emerges from the dramatic changes of 2020, innovation efforts must target clear opportunities in digital and consumer joy [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/06/beauty-innovation-post-covid-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-strat-house/12901664-1-eng-GB/Beauty-innovation-post-COVID-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-Strat-House.jpg)
![Openface offers a range of personalised cosmetic serums but eventually wants to use its tech to offer dermatology assessments for medical professionals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/personalised-beauty-ai-startup-openface-secures-vc-funding-eyes-europe-expansion/12879815-1-eng-GB/Personalised-beauty-AI-startup-Openface-secures-VC-funding-eyes-Europe-expansion.jpg)
![Push for progress; embracing frugality; mastering wellbeing; tech-ceptance; and intentional community are WGSN's 'big ideas' set to influence beauty over the next two years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/24/wgsn-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech/12851202-1-eng-GB/WGSN-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech.jpg)
![By 2026, the global health, beauty and personal care category is set to be worth €1.14 trillion with online sales worth €305.2 billion [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/24/health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-edge-retail-insight/12762820-1-eng-GB/Health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-Edge-Retail-Insight.jpg)
![Beauty samples continue to be key in consumer purchasing decisions, but how these are brought to the consumer needs to change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2021/08/23/beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-samplicity/12759116-1-eng-GB/Beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-Samplicity.jpg)
![Estée Lauder says its two devices improve shelf-life and product efficacy - cooling and heating preloaded formulations upon application [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/20/estee-lauder-companies-patents-on-cooling-and-heating-beauty-devices/12754121-1-eng-GB/Estee-Lauder-Companies-patents-on-cooling-and-heating-beauty-devices.jpg)
![As of July 2021, The Ordinary has 949m hashtags and 288,000 followers; CeraVe has 878.5m hashtags and 252,600 followers making them the most popular beauty brands on TikTok [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/18/tiktok-most-popular-beauty-brands-the-ordinary-and-cerave-finds-skincare-hero/12746252-1-eng-GB/TikTok-most-popular-beauty-brands-The-Ordinary-and-CeraVe-finds-Skincare-Hero.jpg)
![The patent-pending system has been designed to identify 'skin trends' associated with certain biomarkers, enabling highly customised formulations to be blended or product recommendations made [Getty Images]tion development and improve existing product recommendation](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/22/l-oreal-patents-protein-biomarker-analysis-and-skin-diagnostics-system-for-highly-personalised-skin-care/12668298-1-eng-GB/L-Oreal-patents-protein-biomarker-analysis-and-skin-diagnostics-system-for-highly-personalised-skin-care.jpg)
![The Scentmate platform simplifies fragrance creation for a range of beauty products, including body care and air care, providing access to expert perfumers along the development phase [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/firmenich-scentmate-ai-fragrance-tool-aims-to-empower-indie-beauty-brands/12612473-1-eng-GB/Firmenich-Scentmate-AI-fragrance-tool-aims-to-empower-Indie-beauty-brands.jpg)
