Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
Beauty businesses must focus on pushing creativity and building communities on Instagram to spur engagement and drive growth, according to executives of the platform.
International beauty giant Shiseido has developed a heating device that improves absorption of UV protective formulas, assuring protection after the application of makeup on top.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Technology has played a big roll in getting the beauty sector through the pandemic, and now companies are looking inwards to see how it can streamline the industry.
Beauty tech investments have largely focused on digital and e-commerce, but consumers are looking for technology in-store as well to improve the overall shopping experience, providing significant opportunity for brands and retailers, according to Mintel.
Taiwan-based Perfect Corp has launched new AI tech that enables beauty brands to make personalised product recommendations tailored to consumers’ personality traits.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
CosmeticsDesign is always working to keep up-to-date with the industry, which means readers may have noticed new Hot Topics in our menu, including Technology and Platforms.
The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
Personal care giant Colgate-Palmolive has developed a mouth guard shaped smart device designed to measure oral health properties using a series of multispectral sensors.
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.
International beauty major Coty has developed a system that enables dynamic and more representative digital colour adjustments for virtual makeup try-ons, either via video stream or augmented reality (AR).
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
Shiseido recently partnered with technology company Revieve to launch AI Makeup Advisor, which both helps customers find products online and collects zero-party and first-party data. CosmeticsDesign spoke with Revieve CEO Sampo Parkkinen about the new...
Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
Unilever’s prestige brand Living Proof and Finnish tech firm Revieve have co-developed an AI hair care advisor tool designed to offer consumers extensive and personalised insight on the science behind their hair.
Swedish digital startup Skinfo has developed an online tool to simplify the display of beauty ingredients online, driving transparency and helping to build consumer trust, its founder says.
International beauty major L’Oréal has developed a method to localise and identify different types of acne using a deep-learning image processing digital system that can be linked to e-commerce product and service recommendations.
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
Working with and mentoring startups like Clear will be key to driving change in beauty, particularly on issues like diversity, inclusion and sustainability, says L’Oréal UK & Ireland’s chief marketing officer.
Novi Connect already helps beauty brands access ingredient sustainability data, and a $40 million investment means the platform can expand its services and the industries it serves.
E-commerce become more prevalent when the pandemic started, and it seems to be here to stay, but some companies are changing their social media strategies and approach to VR.
Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier,...
South Korean firm LG Household & Health Care is set to enter the beauty tech space with a mini tattoo printer that it plans to launch in North America in the fourth quarter of this year.
Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.
The cosmetic and detergent categories are innovating most intensely in bioplastic technologies worldwide, with Europe and the US leading the charge, finds a study from the European Patent Office (EPO).
Singapore-based beauty start-up GoPlay looking to zero in on the US market following the rebirth of its new and improved DIY lipstick system this coming November.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
COVID-19 forced huge swathes of beauty brands and retailers online overnight, changing long-established market models and shifting shopper mindsets. Industry must now plan and deliver on innovations that cater to this new environment and fresh opportunities...
Personal care major Unilever has launched a collaboration initiative to partner with forward-thinking beauty startups, scaleups and entrepreneurs specialised in social commerce to drive next-generation in-house innovation across its portfolio of brands.
Lithuanian startup Openface has secured venture capital funding to expand its AI-powered personalised D2C cosmetics brand further in Europe; part of its wider goal to offer a system for health care professionals.
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![And the brighter and more Instagram-worthy, the better, as UK beauty market competition heats up [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-pop-ups-can-build-hype-and-community-in-competitive-uk-market-says-mintel/15821988-1-eng-GB/Beauty-pop-ups-can-build-hype-and-community-in-competitive-UK-market-says-Mintel.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![Content creators on Instagram should be closely looked at as part of future beauty brand growth plans on the platform [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/19/instagram-reels-lives-and-video-key-to-creativity-community-and-growth-say-execs/15777369-1-eng-GB/Instagram-Reels-Lives-and-video-key-to-creativity-community-and-growth-say-execs.jpg)
![Shiseido says its heating device improves absorption of UV protective formulas even if makeup is applied on top [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/shiseido-heating-device-for-sunscreen-and-skin-to-improve-uv-protection/15774288-1-eng-GB/Shiseido-heating-device-for-sunscreen-and-skin-to-improve-UV-protection.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![A large number of UK adults who buy beauty and grooming products say in-store technology would help the overall shopping experience [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-mintel/15752187-1-eng-GB/Beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-Mintel.jpg)
![Perfect Corp has launched new AI tech that makes personalised product recommendations tailored to personality traits. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/ai-powered-personalised-beauty-brands-investing-in-ai-and-ar-are-growing-in-double-digits/15704145-1-eng-GB/AI-powered-personalised-beauty-Brands-investing-in-AI-and-AR-are-growing-in-double-digits.jpg)
![Global beauty brands and retailers continue to invest fast in tech-led innovation, from metaverse experiences through to at-home fragrance blending [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-cosmeticsdesign-webinar-with-sephora-shiseido-orveon-mintel-and-the-virtual-events-group/15748695-1-eng-GB/Beauty-tech-CosmeticsDesign-webinar-with-Sephora-Shiseido-Orveon-Mintel-and-The-Virtual-Events-Group.jpg)
![As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/virtual-influencers-super-exciting-space-says-wgsn-with-beauty-diversity-and-engagement-promise/15712467-1-eng-GB/Virtual-influencers-super-exciting-space-says-WGSN-with-beauty-diversity-and-engagement-promise.jpg)
![Diagnostic data from the device can then be displayed directly via a consumer app or communicated through a virtual assistant, with recommendations on oral hygiene routines and products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/08/colgate-palmolive-patents-oral-health-smart-device-to-track-hygiene-at-home/15665691-1-eng-GB/Colgate-Palmolive-patents-oral-health-smart-device-to-track-hygiene-at-home.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![The digital makeup artist app enables users to create Augmented Reality (AR) images and filters of themselves that can be posted across online platforms or used during video streaming services like Microsoft Teams or Google Hangouts [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/12/l-oreal-patents-makeup-artist-virtual-makeup-app-for-augmented-reality-images-and-video-streaming/15592760-1-eng-GB/L-Oreal-patents-makeup-artist-virtual-makeup-app-for-Augmented-Reality-images-and-video-streaming.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)
![The technology enables users to try on more realistic colour cosmetics in an Augmented Reality (AR) setting or via video stream [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/09/coty-patent-on-virtual-makeup-try-on-tech-for-augmented-reality-and-video-streaming/15494939-1-eng-GB/Coty-patent-on-virtual-makeup-try-on-tech-for-Augmented-Reality-and-video-streaming.jpg)
![Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/19/metaverse-future-in-beauty-brings-community-and-creativity-promise-say-estee-lauder-l-oreal-and-coty/15431533-1-eng-GB/Metaverse-future-in-beauty-brings-community-and-creativity-promise-say-Estee-Lauder-L-Oreal-and-Coty.jpg)
![Hair care continues to boom and consumers have newfound interest in better understanding their hair type and needs on a personalised level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/27/unilever-living-proof-and-revieve-launch-ai-hair-care-advisor-tool-to-boost-hair-science/15364077-1-eng-GB/Unilever-Living-Proof-and-Revieve-launch-AI-hair-care-advisor-tool-to-boost-hair-science.jpg)
![Skinfo's online widget provides a visual overview on beauty ingredient lists that is designed to be simple to read and understand amongst consumers [Image: Skinfo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/13/digital-beauty-tool-skinfo-aiming-to-simplify-ingredient-lists-online/15329874-1-eng-GB/Digital-beauty-tool-Skinfo-aiming-to-simplify-ingredient-lists-online.png)
![The technology enables facial images to be analysed for acne type and location which can then be used to recommend products and services and create skin treatment plans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations/15325849-1-eng-GB/L-Oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations.jpg)
![The UK 'social' skin care app enables consumers to track and share routines with other individuals, creating a “more social, transparent and inclusive” forum [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/25/l-oreal-uk-ireland-takes-on-clear-social-skin-care-app-into-accelerator-programme-at-the-good-business-festival/15275953-1-eng-GB/L-Oreal-UK-Ireland-takes-on-Clear-social-skin-care-app-into-accelerator-programme-at-The-Good-Business-Festival.jpg)
![LG H&H is set to enter the beauty tech space with a mini tattoo printer. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/02/14/lg-h-h-ventures-into-beauty-tech-with-mini-tattoo-printer-for-north-american-market/13191222-1-eng-GB/LG-H-H-ventures-into-beauty-tech-with-mini-tattoo-printer-for-North-American-market.jpg)
![The AI Skin Advisor tool requires consumers to take a selfie and respond to a questionnaire about skin type and concerns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/a.s.-watson-digital-beauty-skin-advisor-tool-grows-engagement-says-revieve-partner/13116767-1-eng-GB/A.S.-Watson-digital-beauty-skin-advisor-tool-grows-engagement-says-Revieve-partner.jpg)
![Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/07/procter-gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing/13072271-1-eng-GB/Procter-Gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Several major beauty and personal care majors are particularly active in international patent filings on bioplastics innovation for cosmetics and detergents [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/21/cosmetics-plastic-innovation-promising-in-bioplastics-plastic-recycling-says-european-patent-office/12946065-1-eng-GB/Cosmetics-plastic-innovation-promising-in-bioplastics-plastic-recycling-says-European-Patent-Office.jpg)
![GoPlay looking to zero in on the US market following the rebirth of its new and improved DIY lipstick system. [GoPlay]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/goplay-moves-to-target-us-market-with-new-and-improved-diy-lipstick-system/12924270-1-eng-GB/GoPlay-moves-to-target-US-market-with-new-and-improved-DIY-lipstick-system.jpg)
![Beiersdorf's method uses basic image data, environmental data and personal data to recommend cosmetic, skin care and dermatology products targeting specific needs for a person's overall skin condition [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/beiersdorf-patents-ai-skin-profiling-and-personalised-product-recommendation-method/12921746-1-eng-GB/Beiersdorf-patents-AI-skin-profiling-and-personalised-product-recommendation-method.jpg)
![As beauty emerges from the dramatic changes of 2020, innovation efforts must target clear opportunities in digital and consumer joy [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/06/beauty-innovation-post-covid-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-strat-house/12901664-1-eng-GB/Beauty-innovation-post-COVID-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-Strat-House.jpg)
![Unilever wants to team up with innovators in the field of social commerce, specifically livestreaming, shoppable media and gaming to drive in-house innovation across its brands [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/unilever-opens-submissions-for-positive-beauty-growth-startup-collaboration-platform/12883807-1-eng-GB/Unilever-opens-submissions-for-Positive-Beauty-Growth-startup-collaboration-platform.jpg)
![Openface offers a range of personalised cosmetic serums but eventually wants to use its tech to offer dermatology assessments for medical professionals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/personalised-beauty-ai-startup-openface-secures-vc-funding-eyes-europe-expansion/12879815-1-eng-GB/Personalised-beauty-AI-startup-Openface-secures-VC-funding-eyes-Europe-expansion.jpg)
