Consumer engagement in the fragrance category is growing worldwide, fuelled by interest in wellbeing and mood but also seduction as people start to socialise again, says the CEO of L’Oréal.
L’Oréal has reported its strongest sales growth in a decade, with Luxe and Active cosmetics surging significantly and e-commerce growing ‘spectacularly’, according to its CEO and chairman.
Beauty major L'Oréal has launched its YSL perfume Libre after eight years in development, marking part of a flurry of fragrance innovation that it hopes will spruce up Western Europe growth.