Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
The Texas-based beauty company has just expanded its Suite 13 virtual 3D beauty showroom and expects to have the tech in place for nearly all markets that Mary Kay serves by the end of the year.