Late last week the retailer opened beautyBOUTIQUE.ca as an online shopping site, getting in on a mass-market trend that’s moving similar companies into closer competition with specialized beauty and personal care retailers.
Loblaw has begun to reposition its business with the opening of a pilot store in Mississauga, Ontario. The new store is structured around fresh food, takes shifting consumer demographics into account, and puts more emphasis on international beauty and...
Cosmetic retailers are being urged to target masstige and premium
segments in order to stay abreast of the upsurge in supermarket
retailing cosmetics – which are predicted to account for over half
of all beauty sales by 2011.
After months of speculation the UK's leading retailer has announced
it plans to enter the United States retail market through the
convenience sector, where its cosmetics and toiletries offerings
could give the edge on the competition.
While almost two-thirds of consumers say that supermarkets are
their first choice retailers of toiletries and household goods,
nearly 40 per cent of them still prefer to purchase cosmetics from
specialist stores and pharmacies.
