On the heels of a well-received Super Bowl commercial, e.l.f. Beauty continues to diversify the marketing efforts for its eyes.lips.face sticky campaign to include a sell-out merch drop through the Sticky Shop, which is tied to a charitable cause.
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
Recent research from social tool Pulsar reveals the latest in leading brow beauty trends on social media, detailing the brands, descriptions, how-tos and hashtags capturing the attention of brow fans.
The beauty maker created a holiday music remix album in partnership with Triller; and several of the brand’s tracks landed on this week’s Billboard Triller Global Chart.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
L’Oréal has announced the acquisition of US color cosmetics player NYX Cosmetics in a move that will see it take on one of the fastest growing players in this highly competitive category.
Hygienic cosmetics supplier Qosmedix is the latest company to turn to social media to raise its profile and awareness, this time utilizing video-sharing website YouTube.
