The television shopping channel has evolved as media and consumer buying habits have. And at the end of October, QVC will debut a new multichannel beauty-only retail network for today’s personal care, fragrance, and cosmetics shopper.
A leading cosmetics and health care manufacturer in Korea, Kolmar Korea, is reportedly enjoying best-ever sales levels, thanks in large part to its strong performance on TV home shopping channels.
As cosmetics companies adapt fast to newer methods of marketing their products, US consumers are in turn increasingly turning to TV shopping and the internet to make their purchases.
The use of blogs to develop and market fragrances is set to become a major trend in the industry, according to a recent report from the Fragrance Foundation.