Today, Shoppers Drug Mart announced its largest cosmetics launch to date. The retail pharmacy chain’s own private label beauty brand is now fully vegan, PETA-certified, and comprises over 1,000 products.
Only one of the brands is new to the personal care marketplace, but they are both new to the retailer. And both ZERO by Skin Academy and Versed show just how neatly vegan sits alongside today’s popular clean and green beauty products.
The beauty tech venture ModiFace (owned by L’Oreal since March of last year) is using AR and AI to help consumers digitally sample brands like Maybelline, Urban Decay, and NYX on the Shoppers Drug Mart site.
The indie hair care brand out of Canada would like to be that country’s leading beauty company and a bigger contender in the global cosmetics and personal care business too. This week’s deal with Cake Beauty is a next step on that journey.
Influencer and celebrity brands aren’t what they used to be, and recording artist Ariana Grande’s fragrance partnership with LUXE Brands is a case in point. Late last year the franchise passed the $150 million retail sales milestone.
The insights and marketing firm released the results of its latest consumer trust survey this week, and which stores and etailers Canadian cosmetics and personal care shoppers trust says a lot about the current beauty retail moment.
Late last week the retailer opened beautyBOUTIQUE.ca as an online shopping site, getting in on a mass-market trend that’s moving similar companies into closer competition with specialized beauty and personal care retailers.
