The recently completed transaction is a ‘strong cultural fit’ for both companies and will help Shiseido strengthen its portfolio to ‘further accelerate growth and increase profitability in the Americas region.’
No longer the beauty maker’s Interim CEO and CFO in the region, as of July, Gee will lead Shiseido’s business in the US, Canada, and Latin America as President and CEO.
The deal brings advanced artificial intelligence technologies to the beauty company. And Shiseido intends to take full advantage of the company’s tech tools and data capabilities.
With this deal, the global beauty company brings both creative and digital design services in-house to better each brand's communication with consumers.
The company is grouping related brands to gain a larger presence in the market; and this week announced it has hired an LVMH veteran as president of its new Beauty Prestige Group.
