The appointment of Asson Chang as general manager of Avon's China division will be the fourth in five years for the firm. She is reported to be experienced in 'turning businesses around'.
Avon has been forced to publicly quash rumors that it will be pulling its products from China's shelves after various beauty players experienced a challenging year in the volatile market.
Direct Sales players Nu Skin has seen its share prices rise on the back of a revised outlook for its financial performance in 2013 that should see its revenues grow at well into double digit figures.