P&G aims to lead beauty and grooming market by 2015 04-Jan-2011 By Katie Bird Consumer goods company Procter & Gamble (P&G) has said it plans to lead the beauty and grooming category by 2015 in both male and female markets.
P&G positions Pantene as affordable alternative to salon brands P&G positions Pantene as affordable alternative to salon brands 03-Dec-2008 By staff reporter Procter and Gamble is hoping to kick start one of its weaker sectors with an aggressive campaign focusing on one of its leading hair care brands.