Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Twice oral care, launched in 2018, recently launched a line of holistic, microbiome focused oral health products with an omnichannel retail strategy. CosmeticsDesign spoke with Twice co-founder Cody Levine about what the launch means for the brand and...
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
Colgate-Palmolive has partnered with research organisation Verily Life Sciences to conduct a two-year clinical trial investigating the link between oral health and systemic human health conditions, specifically cardiovascular disease and Type II diabetes.
American soldiers could soon benefit from tooth-cleaning chewing
gum. An army research team has developed an active ingredient that
can be included in gum to keep mouths clean when toothpaste and
brush are out of the question.
Increasingly sourcing innovation from outside, the Procter &
Gamble company has announced an agreement to purchase the number
two dental floss brand Glide from fibre technologists W. L. Gore
& Associates to complement its...