Amazon has long been an e-commerce goliath but as it edges deeper into beauty, brands should take note, especially given its model offers a lot of what today’s consumer wants, an expert says.
Consumer behaviors in shopping and sampling have evolved since 2020, with at-home experiences, new product discovery and hyper-personalization leading the way for beauty and personal care innovation, says a new survey from Sampler.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
The insights and marketing firm released the results of its latest consumer trust survey this week, and which stores and etailers Canadian cosmetics and personal care shoppers trust says a lot about the current beauty retail moment.
At yesterday evening’s Beauty Insider Series event, Reinventing Retail Stores, executives from Ulta Beauty, Walgreens, and Cos Bar spoke on a panel moderated by Jenny B. Fine, editor of WWD Beauty Inc. The group discussed just how their companies are...
Nowadays e-commerce is big business and beauty brands would do well listen to consumers and ensure they have a more personalised online shopping experience if they are to grab the opportunity and make the most of the digital world.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Mobile commerce is set to boost online retail sales making it a very attractive platform for consumer goods, and meaning that beauty brands must start prioritising mobile strategies to reach its audience more effectively.
A new ‘try-before-you-buy’ retail model for cosmetics has been launched by online US beauty company Trymbl, in a move which may give popular beauty box services a run for their money.
New research points to the fact that the majority of younger men aged 18 to 34 prefer to make their beauty purchases online, citing technology, ease and anonymity as the driving forces.
Internet shopping and online research use for beauty products is fast becoming a common practice for consumers giving suppliers a major opportunity to increase their eCommerce sales.
A new study looking at online beauty purchases in North America finds that the majority of consumers now regularly shop online for cosmetics and personal care products.
Procter & Gamble will be launching an online retail platform later this spring where consumers will be able to purchase many of the company’s health, beauty and personal care products.
Tapping into fast-growing sales revenue from its websites, the Body
Shop has made a significant investment in software designed to
increase the efficiency and sales options available for on-line
transactions, reports Simon Pitman.
![All of the benefits of Amazon, notably next-day free deliveries, are why consumers are using the platform for a range of purchases, including beauty [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/13/amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-croud/13088493-1-eng-GB/Amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-Croud.jpg)
