In her Indie Beauty Profile, Dr. Conny Wittke, founder of the Beauty Ideas Group and the skin care brand nügg, explains why, in today’s personal care market place, a brand’s unique value proposition should put the emphasis on ‘value’ rather than on ‘unique’...
Beauty Ideas Group, the company behind nügg, launched the brand in 2014 with its signature pod-pack masks. Now, with recent line extensions—an eye mask and a lip mask— nügg is winning over consumers and innovating for the future.