The L’Oréal color cosmetics brand has teamed up with electronics company Samsung and VR production agency Cubicle Ninjas on a virtual beauty tutorial experience. Today, the experience launches in select stores and there are plans to expand the brand’s...
L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part of an industry wide movement.
