The event, held at the Harmonie Club on New York City’s Upper East Side last week, reviewed beauty industry sales, trends, and more from 2015 and forecast 2016, using facts and figures from both Nielsen and NPD.
It used to be nails that were the top focus for color, but that has changed in the last year as eyes and lips have become the in-demand area for vibrant tones.
The prestige beauty market continues to out-perform an otherwise
flat market as US consumers rush to treat themselves to expensive
anti-aging creams and metallic effect color make-up.
A new trend has emerged for racy brand named cosmetics with many
manufacturers opting to give 'sexy' names to their beauty products
in order to entice the more daring female consumer.
Leading consumer and retail information company, NPD Group, has
released the 2006 annual holiday survey showing a 2 per cent
increase in intended fragrance sales for 2006, as traditional gifts
come back into fashion.