Cashing in on the trend towards natural ingredients, and benefiting
from the synergy with its sister company SilPRO that markets silk
essence powder, New Silk Road is keen to push silk as the natural
moisturiser.
The New Silk Road has tapped into the industry's shift towards
natural ingredients, providing silk-based cosmetics and beauty care
products through its private label line of cosmetics, first in
America and soon in Europe.
US firm The New Silk Road has formed a manufacturing and marketing
partnership with ServiGlobe International Manufacturing, a contract
manufacturer based in Montreal, for skin and hair care products.