Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
The increasing trend towards diagnostic tools in cosmetics retail is being fuelled by innovation and consumer demand for personalization; experts suggest brands need to grab the opportunity to make the most of this before third parties step in.
Almost six in ten beauty websites in the U.S. are not mobile-friendly according to new data and this could become a big problem in an increasingly mobile world.
Estée Lauder has partnered with mobile entertainment site Myxer to create a web and mobile storefront through which consumers can send gift ideas to friends and family during the holiday season.
Skincare giant Clarins has been asked to withdraw print adverts for
a product that claimed to protect the user from 'damaging'
electromagnetic waves, further denting consumer confidence in the
beauty industry.
Hewlett-Packard is developing a system of mobile color matching
technology that promises to help consumers choose a foundation that
perfectly matches their skin tone; offering the services of a
mobile makeup advisor.
Tapping into the growing marketing opportunities provided by mobile
phones, Procter & Gamble is launching a promotional campaign
that uses the services of a UK-based company to create a
text-messaging game featuring the Crest...
PediaMed has launched what it calls a Mobile Compliance Program -
8TDAZE, for its Tazorac acne treatment, aimed at motivating
teenagers to use the product regularly to ensure best results using
a proven method of communication, reports...
