Maybelline and FFFACE.ME partnered to launch the world’s largest augmented reality mirror in Kyiv, Ukraine. The 4,000-square-meter mirror enables a virtual try-on of Maybelline’s new mascara product.
French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.
Having invested in research centers in India and Indonesia, and a new portfolio of luxury products launched in China, L’Oréal has been giving Asia-Pacific special focus and says it will continue to do so in the future.
L'Oréal has been named 'Packager of the Year' for 2003 by
CPC Packaging, an American trade journal for the cosmetics and
personal care industry. The award underlines the Group's capacity
to meet consumer needs...
L'Oréal has opened a new manufacturing plant in India with a
production capacity of up to 100 million units per year. The new
factory is to supply India - where L'Oréal sales grew by 33.4 per
cent in 2003 - and other neighbouring...
![L’Oréal will not be stamping out Maybelline’s physical presence in China. [L'Oréal / Maybelline]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-confirms-that-maybelline-will-continue-to-have-offline-presence-in-china-ceo/15656364-1-eng-GB/L-Oreal-confirms-that-Maybelline-will-continue-to-have-offline-presence-in-China-CEO.jpg)
