Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
Last Thursday evening at the LVMH Tower in New York City, the foundation held its third-annual event celebrating The Notables, accomplished millennial executives working in every facet of the fragrance business from oil houses through to brands.
Sabinsa has had a busy year launching a raft of new active ingredients aimed at the fast-growing cosmeceutical markets. Simon Pitman spoke to the company's marketing director, Shaheen Majeed, to find out about the importance of having these ingredients...