Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
H&M clothing store has staged a significant move in the
cosmetics category to become one of the first main stream retailers
to incorporate male mascara into its stores.
Global cosmetic giant, L'Oreal, is capitalising on the benefits of
online advertising for the self-conscious male consumer with the
launch of an internet campaign for the Men Expert grooming range.