Select products from Bluemercury will be sold in Macy’s boutiques and the existing beauty and spa services retail shops will remain as a stand-alone specialty business, led by the company founders and enhanced with online and mobile storefronts.
New York Pastry Chef, Johnny Iuzzini, will team up with department
store Macy's, to perform four one-hour food and fragrance
demonstrations, starting November 13, in a move that blurs the
boundaries between the two categories.