Although global consumer spending is still not at pre-recession levels, the signs are clear that the cosmetics sector has emerged from the recession, throwing up new opportunities for the industry.
Shiseido says it will start selling its cosmetic brands in Colombia as part of plans first implemented at the beginning of this year to increase its global footprint.
When times get tough, the emphasis turns to packaging innovation as a means of driving consumer interest, something the economic downturn has underlined in 2009.
Sales are down and profits have been drastically hit for Helen of Troy’s second quarter results as the company’s personal care division feels the pinch.