Consumer engagement in the fragrance category is growing worldwide, fuelled by interest in wellbeing and mood but also seduction as people start to socialise again, says the CEO of L’Oréal.
L’Oréal has reported its strongest sales growth in a decade, with Luxe and Active cosmetics surging significantly and e-commerce growing ‘spectacularly’, according to its CEO and chairman.
L’Oréal’s EMEAI travel retail unit established numerous successful experiential campaigns in Dubai Duty Free this year, targeting and engaging Chinese passengers.
Beauty major L'Oréal has launched its YSL perfume Libre after eight years in development, marking part of a flurry of fragrance innovation that it hopes will spruce up Western Europe growth.
Lancôme has designed a revolutionary new anti-ageing skin care
range aimed at the niche male consumer in a bid to stride ahead of
competing manufacturers keen to capitalise on the growing trend.