L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
L’Oréal Paris has unveiled its environmental goals for the next decade, pledging to reduce carbon emissions by 50% and lightweight or sustainably convert its entire packaging portfolio by 2030.
Today the beauty maker announced a collection of new services—Haircolor Concierge—for consumers coloring their own hair. But there’s plenty of competition from DTC brands and other recent DIY hair color launches as the industry regroups to keep pace with...
The marketing initiative is bound to energize loyal customers, inspire a flurry of social media, and allow L’Oréal to learn even more about how its products are used.