As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.
Brazilian cosmetics company Natura used a scented, online banner created by digital marketing agency, ID\TBWA, to promote the reformulation of its Kaiak cologne.
Online applications helping beauty brands to establish deeper relationships with consumers by replicating and enhancing the traditional in-store experience are growing in popularity, according to Grail Research.