Indie Beauty

Independent beauty brands are moving fast to innovate sustainably and are well placed to use biodegradable ingredients in formulations and packaging [Getty Images]

Special Edition: DEGRADABLE INGREDIENTS

Indie beauty well positioned to integrate biodegradables: Expert

By Ravyn Cullor

Concerns over climate change and pollution are pushing cosmetics producers to become more eco-friendly, and indie brands are well positioned to pivot towards biodegradable ingredients and packaging, says the co-founder of Indie Beauty Expo.

5 Insights on alternative funding for beauty startups

5 Insights on alternative funding for beauty startups

By Deanna Utroske

ATHR Beauty, the brand Tiila Abbitt is leading to “disrupt the $500 billion beauty industry with clean and sustainable makeup that works,” is in the midst of a funding raise; but it’s not the usual sort.

Indie Beauty Profile Gregory Macdonald, Bathorium

Indie Beauty Profile

Gregory Macdonald, Bathorium

By Deanna Utroske

Gregory Macdonald, Founder of Bathorium, sees indie beauty as a community and bathing as a lost art. In his Indie Beauty Profile, he describes the brand he’s building to reinvigorate the bath category globally.

Indie Beauty Profile Celeste Lee, Lorrie King, Caire Beauty

Indie Beauty Profile

Celeste Lee and Lorrie King, Caire Beauty

By Deanna Utroske

Celeste Lee and Lorrie King, Co-Founders of Caire Beauty, are on the leading edge of the menopause beauty movement. In their Indie Beauty Profile, the industry veterans share good advice on how to get good advice as well as on when to pivot.

Indie Beauty Profile Karima El-Hakkaoui, Six Gldn

Indie Beauty Profile

Karima El-Hakkaoui, Six Gldn

By Deanna Utroske

In her Indie Beauty Profile Karima El-Hakkaoui, CEO of Six Gldn, shares notes on the brand she and her co-founders launched during the first year of the COVID-19 pandemic—a skin care brand that’s all about the golden hour.

 Indie Beauty Profile Mehir Sethi, True + Luscious

Indie Beauty Profile

Mehir Sethi, True + Luscious

By Deanna Utroske

In her Indie Beauty Profile Mehir Sethi, CEO of True + Lucious, shares insight into how she launched and led a new color cosmetics brand to $1m in sales during COVID-19.

Indie Beauty Profile Rajiv Chandra, Mum & You

Indie Beauty Profile

Rajiv Chandra, Mum & You

By Deanna Utroske

In his Indie Beauty Profile, Rajiv Chandra, CEO of Mum & You describes building a brand for both expecting and new mothers as well as for their young children. And he shares notes on the importance of having a team of employees that represents the...

Indie Beauty Profile Melodie Reynolds, Elate Cosmetics

Indie Beauty Profile

Melodie Reynolds, Elate Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Melodie Reynolds, Founder and CEO of Elate Cosmetics, talks about the importance and cultural significance of indie beauty. And she shares insight into how time and tech can be leveraged to make the impossible possible.

Indie Beauty Profile Deepika Vyas and Dr. Tanuj Nakra, AVYA Skincare

Indie Beauty Profile

Deepika Vyas and Dr. Tanuj Nakra, AVYA Skincare

By Deanna Utroske

In their Indie Beauty Deepika Vyas and Dr. Tanuj Nakra, Co-Founders of AVYA Skincare, describe the origins of a skin care brand that brings ancient Ayurvedic practices together with advanced medical science. And they share advice on what can be a long...

Indie Beauty Profile Ester Larrosa, Hyalurgie

Indie Beauty Profile

Ester Larrosa, Hyalurgie

By Deanna Utroske

In her Indie Beauty Profile Ester Larrosa, Founder and Formulator at Hyalurgie, shares the background and beginning of a luxury-basics skin care brand, which she expects to resonate with consumers over 40.

Carolyn Aronson launches Be A 10 color cosmetics brand

Carolyn Aronson launches Be A 10 color cosmetics brand

By Deanna Utroske

The makeup brand is not only new to the market for November, but Be A 10 Cosmetics along with It’s A 10 Haircare are picking up publicity this month as sponsors of both the 2020 Miss Teen USA and Miss USA competitions.

Indie Beauty Profile Ozohu Adoh EPARA

Indie Beauty Profile

Ozohu Adoh, EPARA

By Deanna Utroske

In her Indie Beauty Profile, Ozohu Adoh, CEO of EPARA, outlines the concept behind a luxury botanical skin care brand created specifically for women of color. And, she shares 3 top tips for cosmetics and personal care entrepreneurs at any stage of business.

Indie Beauty Profile Robyn Mclean, The Hello Cup

Indie Beauty Profile

Robyn Mclean,The Hello Cup

By Deanna Utroske

In her Indie Beauty Profile, Robyn Mclean of The Hello Cup offers advice on the best first step that every indie beauty brand founder should take; and she shares notes on how she and Co-Founder Mary Bond are building a brand that’s simultaneously about...

2020 Beacon Awards coincide with Beauty Independent anniversary

2020 Beacon Awards coincide with Beauty Independent anniversary

By Deanna Utroske

IBMG’s beauty news publication has been running online for three years now. And late last month, the media company announced the first Beacon Award winners, celebrating the entrepreneurs, allies, and brands that not only make headlines on the site but...

5 small beauty businesses awarded FedEx grants

5 small beauty businesses awarded FedEx grants

By Deanna Utroske

Last week FedEx Express Canada announced 30 small businesses receiving grants under the company’s new #SupportSmall initiative, a program to help small business across that country survive the Coronavirus economic recession.

2020 Beacon Award nominees have been made public

2020 Beacon Award nominees have been made public

By Deanna Utroske

This week, Beauty Independent announced the list of nominees for its 2020 Beacon Awards, a new program developed to celebrate the brands, products, retailers, and people that make indie beauty innovative and successful.