Indie Beauty

My Magic Mud: the indie beauty brand using dirt to get people clean

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My Magic Mud: the indie beauty brand using dirt to get people clean

By Deanna Utroske

This week, My Magic Mud is exhibiting at the Indie Beauty Expo in New York City. But Cosmetics Design caught up with CEO Jessica Arman last month in Las Vegas, Nevada, to learn how this dirt-based beauty brand that launched with a single product—a tooth...

photo courtesy of IBMG

BeautyX Capital Summit opens Monday in New York City

By Deanna Utroske

The once-a-year knowledge sharing summit is all about capital raising, funding strategies, and the financial realities of launching and running an independent beauty brand. And the 2019 edition of BeautyX Capital promises to be a must-attend event for...

5th annual IBE NY event attracts indie beauty brands from around the world

Editor's Spotlight

5th annual IBE NY event attracts indie beauty brands from around the world

By Deanna Utroske

This year’s New York City edition of the Indie Beauty Expo will take place August 21 and 22 at Pier 94 on Manhattan’s West Side. And, brands from nearly every continent will be exhibiting at show – more than 225 of them, all hoping to capture the attention...

Indie Beauty Profile Michele Gilfoil, Planet Botanicals

Indie Beauty Profile

Michele Gilfoil, Planet Botanicals

By Deanna Utroske

In her Indie Beauty Profile Michele Gilfoil, founder of Planet Botanicals, describes building an accessible personal care brand with sustainably sourced natural ingredients. And, while sharing her story and advice of entrepreneurship, she notes that building...

Indie Beauty Profile Michèle Evrard, Cosmetics 27

Indie Beauty Profile

Michèle Evrard, Cosmetics 27

By Deanna Utroske

In her Indie Beauty Profile, Michèle Evrard, Founder and CEO of Cosmetics 27, describes how she intentionally evolved her career in and beyond corporate beauty to become a successful entrepreneur. And she explains how a single skin balm grew in to a simultaneously...

Anne-Marie Kline shares 5 tips for building a competitive indie brand

Anne-Marie Kline shares 5 tips for building a competitive indie brand

By Deanna Utroske

Speaking at the Indie Beauty Innovators Awards event, hosted by ICMAD, in Las Vegas, Nevada, Monday evening, the former CMO of Living Proof gave founders in the room her best advice for leading a brand to success in today’s rather crowded cosmetics and...

© Getty Image \ (CarlosDavid.org)

Project Beauty Expo moves to Los Angeles, California

By Deanna Utroske

Last year, the beauty discovery show and entrepreneur education event, hosted by and for women of color, took place in New York City. For 2019 it’s headed to the West Coast. PBE will take place from September 14 through 16, and a first look at the program...

Indie Beauty Profile Michal Berski, Curlsmith

Indie Beauty Profile

Michal Berski, Curlsmith

By Deanna Utroske

In his Indie Beauty Profile, Michal Berski, CEO of Curlsmith, describes a hair care, treatment, and styling brand developed for people with curly hair—a brand he believes is unlike any other on the market. And he offers advice for other personal care...

© Getty Images \ (Dr_Microbe)

Editor's Spotlight

5 ways indie brands are approaching microbiome beauty

By Deanna Utroske

Emerging data on the human skin microbiome is changing the way cosmetics and personal care brands of every size approach product development and formulation. It presents opportunities for new benefits and more ways to design for and deliver conventional...

Indie Beauty Profile Kara Brook Brown, Waxing Kara

Indie Beauty Profile

Kara Brook Brown, Waxing Kara

By Deanna Utroske

In her Indie Beauty Profile, Kara Brook Brown, the creative director at Waxing Kara, presents a delightfully well-conceived personal care brand, offers insight into the regulatory challenges of building a consumer goods brand, and explains why hers is...

Isabel Ramos (left) and Begoña Sanjuán

Indie Beauty Profile

Begoña Sanjuán and Isabel Ramos, AYUNA • less is beauty

By Deanna Utroske

In their Indie Beauty Profile, Begoña Sanjuán and Isabel Ramos, co-founders of AYUNA • less is beauty, share insight into their very carefully conceived green luxury skin care brand and have some pithy advice for their fellow founders—really, it’s good...

DSM technical manager Luciana Uttemburge (image courtesy of the company)

DSM eager to partner with indie beauty brands

By Deanna Utroske

“Every day we discuss indie beauty,” Parand Salmassinia, VP of DSM personal care in North America, told Cosmetics Design earlier this summer in a conversation about how the cosmetic and personal care ingredient maker plans to partner with and support...

IBE indie beauty expo opens in NYC August 2017 be inspired

IBE opens in NYC next month – prepare to be inspired by beauty

By Deanna Utroske

The leading independent cosmetics, personal care, and fragrance event returns to New York City this August for its third annual show. IBE 2017 promises to be even bigger and better than years past, a measure of just how much the indie beauty category...

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