Independent Beauty Brands

Anne-Marie Kline shares 5 tips for building a competitive indie brand

Anne-Marie Kline shares 5 tips for building a competitive indie brand

By Deanna Utroske

Speaking at the Indie Beauty Innovators Awards event, hosted by ICMAD, in Las Vegas, Nevada, Monday evening, the former CMO of Living Proof gave founders in the room her best advice for leading a brand to success in today’s rather crowded cosmetics and...

Indie Beauty Expo comes to NYC next month

Indie Beauty Expo comes to NYC next month

By Deanna Utroske

The inaugural IBE promises to showcase over 60 innovative niche brands and comprise business-to-business activities and an energetic consumer event as well as structured opportunities for buyers, press and emerging brands to connect.

The blueprint for indie beauty success

The blueprint for indie beauty success

By Deanna Utroske

Cosmetic Executive Women, a global industry professional organization, brought together CEOs from 3 top independent cosmetic and skin care brands for its recent newsmaker forum event in New York City, and each has a distinctive business plan worth exploring.