Longer summers, skimpier clothes and shifting sexual mores inspired
the creation of Hair Care Down There, the intimate grooming
specialist which is re-launching its Ultimate Shaving Kit in the
Targeting frizzy hair brought on by warm and humid summer weather,
John Freida has launched a new marketing campaign for its
Frizz-Ease brand, drilling into the trend for micro-segmented hair
Demographics are increasingly shaping trends and growth patterns in
the shampoo and conditioner segment, as a new market report points
to the rise in male grooming and the ethnic populations as
being key to future growth.
The US division of global cosmetics player L'Oreal has bought the
professional hair care brand PureOlogy, in a move that gives it an
even greater footing in the market for prestige color hair care
Canada based Pure and Petal has launched a new hair fragrance line
that taps into the growing consumer desire consumers for products
that allow their hair to maintain a fresh, without the heavy
effects of perfume.
TRI/Princeton has announced a three-day course for hair care
professionals, aimed at understanding how cosmetic treatments
affect human hair properties – information that could help
formulators to develop more effective hair care...
Symrise has found that its innovative IBR Dormin Narcissus bulb
extract is not only award winning in the anti-ageing market – but
could impact the hair care segment through its ability to slow down
undesired hair growth.
Noni has been long known as a health and juice ingredient but
increasingly it is being included in cosmetic and toiletry
products, as evinced by the latest hair care line from Tahitian
Unilever is building on the success of its Dove megabrand with the
launch of a series of prestige hair care products backed up with a
professional hair care hotline, a move that reinforces the brand's
positioning in the fast-growing...
Brazilian naturals supplier Beraca has launched a completely
natural revitalization hair treatment. Rich in active ingredients
it is said to have intensive moisturisation and regenerative
properties and should home in on the growing...