Late last year, Henkel closed on its acquisition of the North American professional hair business of Shiseido Company, Zotos International. Now that brand and several others are doing business from a single headquarters in Culver City, California.
Both Coty and Henkel have made bids to buy separate parts of the beauty business that Procter & Gamble currently has for sale, according to unconfirmed reports.
With the global economy now showing clear signs of picking up merger and acquisition activity has followed suit this year, which is putting the spotlight on some of the more interesting and innovative emerging brands.
Hair care and color brands L’Oréal Paris, Aveda and Redken have all been labelled ‘Genius’ for their digital competence by the latest L2 ThinkTank report.