After exploring how new experiences are set to dominate K-beauty in the US, we spoke to David Tyrrell, Global Skincare Analyst, Beauty & Personal Care at Mintel about how innovations using social media, cultural influences and educational messages...
Experiential beauty, anti-ageing and moisturisation benefits, along with the safety of cosmetics are hot points of interest for the US markets, David Tyrrell, Global Skincare Analyst, Beauty & Personal Care at Mintel revealed.
