Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
This month the brand is launching new and improved men’s grooming tools to keep up with current consumer expectations and deliver the latest shaving, trimming, and styling technology.
The men’s grooming category is thriving, thanks in no small part to the consumer beard trend, and now shaving and facial hair maintenance products occupy distinct niches in the personal care industry.
While having hair on the head is a desire for UK men, the opposite can be said about having hair on the body after half of all Brits admit there is more pressure nowadays for men to remove or groom body hair.
The company’s Beard Boss team will visit several cities on a week-long road trip designed to build brand awareness and customer loyalty for its men’s grooming and styling products.
An expert from top ingredients distributor Univar throws some light on what are expected to be the big formulation trends for 2014, and takes a look at what has driven the market this year.
The holiday season is expected to bring joy to men’s grooming manufacturers, as shaving sets and grooming products are seen as perfect gifts at this time of year.
A team of scientists from the University of Pennsylvania have made the first steps to making shaving a thing of the past having discovered a daily-use gel that can stop unwanted hair growth.
As skin care continues to drive the men’s grooming market, personal care ingredients company Croda has tapped into the latest trends in men’s care and introduced its latest natural formulations aimed at providing men with the complete daily skin regimen.
Ingredients supplier Sederma has launched a hair growth minimising ingredient that it claims can help slow the growth of hair, and reduce its thickness, in the underarm and beard areas.
In response to growing demand, beauty care product company Combe
incorporated is to start distributing a new shade of Just For Men
Haircolor, recently reformulated with vitamins and conditioners,
this spring that is specifically designed...
